The HR Specialist

NLRB ruling revisited: Can employees really trash you on Facebook?

It was only a matter of time before the National Labor Relations Board (NLRB) inserted itself into the burgeoning intersection of social media and employment relations. After all, it has its own Twitter account, Facebook page, and YouTube channel.

It recently redesigned its web site to highlight this newly discovered social interactivity.

And, last November it issued its first complaint challenging an employer’s social networking policy as a violation of the National Labor Relations Act’s (NLRA) protections of employees’ concerted activities.

Facebook ‘rant’ case

The NLRB issued a complaint against a company that fired an employee after she posted negative comments about her supervisor on her personal Facebook page. The NLRB not only alleged that the employer illegally fired the employee for the posting, but that the company maintained and enforced an overly broad blogging and Internet posting policy.

An NLRB investigation concluded that the Facebook postings were “protected concerted activity,” and that the company’s blogging and Internet posting policy contained unlawful provisions. One barred employees from making disparaging remarks when discussing the company or supervisors. Another prohibited employees from depicting the company in any way over the Internet without company permission.

“Such provisions constitute interference with employees in the exercise of their right to engage in protected concerted activity,” the NLRB found.

Misportrayed in the media

Many pundits (including me) were carefully watching this case, hoping the NLRB would provide some guidance on the scope of lawful social media policies. In early February, however, the NLRB dashed those hopes by announcing it had reached a settlement with the employer.

According to the NLRB’s press release:

“Under the terms of the settlement approved today by Hartford Regional Director Jonathan Kreisberg, the company agreed to revise its overly-broad rules to ensure that they do not improperly restrict employees from discussing their wages, hours and working conditions with co-workers and others while not at work, and that they would not discipline or discharge employees for engaging in such discussions.”

What troubles me about this story is how it has been misportrayed both by the news media and in popular culture.

On the night of the settlement, Cleveland’s NBC affiliate teased its coverage of the story with the following: “Tune in at 11 to find out what you’re allowed to say about your boss on Facebook.”

That misstated the effect of the NLRB’s settlement. Despite this settlement, employees don’t receive a free pass on social media posts.

The NLRA grants employees (unionized or not) the right to engage in protected concerted activity, which includes the right to discuss wages, benefits and other terms and conditions of employment. Neither this case nor any other will give employees carte blanche to trash their employers on Facebook, Twitter, in the press or at a Saturday night cocktail party.

Despite their NLRA rights, employees don’t have license to defame, disparage or otherwise trash their company, management, product or co-workers.

Don’t read too much into this recent foray by the NLRB into the brave new world of social media. Until the NLRB says otherwise, employers shouldn’t treat social media any differently than any other form of employee communications.

Regulating social networking at work

Thinking about establishing or revising a policy on social networking at work? Keeping in mind that more and more employers find there’s marketing value in social media such as Facebook and Twitter, consider these questions:

1. How closely do you want to regulate social networking? It is not realistic to ban all social networking at work. For one thing, you will lose the benefit of business-related networking. Further, a blanket ban is also hard to monitor and enforce.

2. If you limit social networking, how will you monitor it? Turning off Internet access, installing software to block certain sites or monitoring employees’ use and disciplining offenders are all possibilities. Do you want to go there?

3. If you permit social networking, do you want to limit it to work-related conduct, or permit limited personal use? How you answer this question depends on how you balance productivity versus marketing return.

4. How do you define “appropriate business behavior"? Employees need to understand that what they post online is public, and they have no privacy rights in what they put out for the world to see. If they are posting from work, anything in cyberspace can be used as grounds to discipline an employee.

5. How will social networking intersect with other policies on harassment, technology and confidentiality? Employment policies do not work in a vacuum. Employees’ online presence—depending on what they are posting—can violate any number of other corporate policies. Drafting a social networking policy is an excellent opportunity to revisit, update and fine-tune other policies.


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