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Send tailored e-mails to deliver actionable health info

07/06/2009

When employees hunch over keyboards all day, all the motivational posters in all the break rooms of the world won’t improve their health. Health care giant Kaiser Permanente—a leader in designing wellness programs for other organizations—wondered what it could do to get its own staff to eat better and exercise more. Thus was born an innovative e-mail campaign that delivered big results.

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