06/21/2011
The maker of Clearasil, Lysol and Woolite doesn’t market to young adults just so they will use its household, health and personal-care products. Its new multi-country, multibillion-dollar campaign is designed to create awareness of its corporate brand so young people will want to work there.
06/01/2011
Nobody ever sets out to make a bad hire. But it happens, even to the best hiring managers. From managers’ inadequate preparation to misguided hiring criteria to misreading applicants’ credentials, here are the seven biggest reasons for hiring decisions that bomb.